Shawn Edwards has spent nearly 25 years in brand marketing, including roles at Kraft, Clorox, and Microsoft. He currently manages a marketing consulting firm he founded in 2012. His work with both small and Fortune 500 companies alike has helped him find his love for a good brand, a good logo, and a good t-shirt. Shawn currently serves as a bishop and has previously served as bishopric counselor, stake high counselor, elders quorum president, and ward mission leader, among others. He has been trying to be called as a Primary teacher for over 30 years, but that remains elusive. Shawn currently resides just outside of Denver, Colorado, with his better half, Carrie, and their three children. He loves to wakeboard, snowboard, and has never met a pint of Haagen Dazs he didn’t like.


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2:40 Introduction to Shawn Edwards, bishop of his ward in Colorado. He grew up in Sandy, Utah, but didn’t grow up in the Church. It wasn’t till college that he got active in the Church. 6:00 Getting called as bishop right as we were getting out of the covid pandemic. Shawn decided to focus on unity during that time. 7:40 Creating unity in the ward with branding. Shawn even designed a logo and t-shirt for his ward. Shawn teaches the importance of brands and how it is about creating new thoughts and perceptions in the ward. It was about creating a mental shift with the members. 11:30 How to establish a brand in your ward. Ways to reinforce your brand. 12:50 Keeping your brand and message alive in the ward. 13:45 An initiative to help his ward focus more on Christ was creating a 90-day challenge to read the Book of Mormon together. It’s a movement to help everyone come together. 15:00 As a way to drive temple attendance they created “Faith Fridays”. 15:40 Engaging the presidencies in the ward. Shawn likes to focus on empowerment instead of dictating what they do. 16:20 The concept of WE not I. Approach a situation in order to support the ‘’we.’’ 18:50 Servant leadership is about bringing out the best performance as they do what they need to do. 20:30 Making the bishop’s office approachable. 23:45 Other ways the Shawn has made church more approachable. For example, wearing more casual clothes to activities and firesides. Keeping things lighthearted. 27:00 As a leader we bring out the best in others as they come unto Christ. Just like a good coach we have to do the same in order to help others.

The Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints’ mission to help Latter-day Saints be better prepared to lead. Learn more and listen to any of the past episodes for free at

Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 700 episodes.

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