How I Lead as a YSA Branch President | An Interview with Geoff Thatcher

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Geoff Thatcher is an experienced creative leader who takes projects from concept to reality. He is the founder & chief creative officer at Creative Principals, and previously worked as a creative writer, producer, and creative director. His projects are most often about creating world-class experiences in corporate visitor centers, museums and theme parks, such as his most recent work in the College Football Hall of Fame in Atlanta. Geoff is the president of the Savannah YSA Branch in the Savannah Georgia Stake and was a guest on the podcast when he previously served as assistant director of communications in Cincinnati, Ohio.

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Highlights

Geoff first shares insights from his background in experience design and public affairs, particularly focusing on the integration of artificial intelligence (AI) in enhancing visitor experiences at museums, such as the College Football Hall of Fame. He discusses the potential of AI to create personalized experiences that engage individuals in meaningful ways, while also cautioning against the risks of over-reliance on technology.

Transitioning to his role as a YSA branch president, Geoff recounts the process of establishing the branch, which stemmed from a need for young adults to have a dedicated space for worship and community. He shares the results of informal focus groups that revealed young adults’ desire for worship over programmed activities and their wish to be treated as adults rather than youth. Geoff emphasizes the importance of creating an environment where young adults feel valued and engaged, sharing stories of how the branch has grown. He highlights the significance of treating YSAs as adults, allowing them to take on responsibilities and speak about their passions during meetings, which fosters a sense of belonging and community. The episode concludes with Geoff’s reflections on the responsibility of church leaders to reach out to young adults, emphasizing that they are not lost but rather have been overlooked, and the need for leaders to actively engage and support them in their spiritual journeys.

06:10 – Geoff’s Background and Current Work
06:39 – AI in Experience Design
07:22 – AI’s Role in Museums
10:20 – The Importance of Active Engagement
12:20 – Anticipating AI’s Impact on Church Experience
20:51 – Starting a YSA Branch in Savannah
21:08 – Gathering Input from Young Single Adults
25:54 – The Impact of the YSA Branch
29:00 – Mindset Shift: Responsibility for Young Adults
32:38 – Engaging Young Adults in Family Wards
35:06 – Treating Young Adults as Adults
38:11 – Building Rapport with Young Adults
40:18 – Encouraging Passionate Talks
46:04 – Success Stories from the YSA Branch

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