The Most Effective Missionary Door Approach | An Interview with Russell Brunson

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Over the past 15 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs—including Leading Saints. Russell is also a member of the Church of Jesus Christ of Latter-day Saints and hosts the Book of Mormon Challenge podcast.

Highlights

For the record, this is officially episode #389. 04:17 – Russell’s background in entrepreneurship 05:39 – Interest in the sales pitches from childhood 07:01 – What is the question I should ask to help people want to buy or find what products and services we offer? 08:03 – The funnel process in missionary work 09:40 – Using marketing and sales principles to accomplish righteous goals 11:30 – Ineffective door approaches for missionaries 12:01 – Effective door approaches for missionaries – the epiphany bridge. What would Russell do differently? How to tap emotion instead of logic to help people connect to the gospel? 14:43 – Tell your story; help people feel the spirit as you felt it 16:00 – When you share your emotional journey others will connect 16:47 – Principles by themselves are not valuable; the story helps people understand how you earned or learned your testimony, so that others can also have the epiphany you did; help people develop their own story 18:26 – Story structure remains the same; use the hero story pattern to tell your story 22:03 – How can members and/or youth develop or discover their own story? 23:16 – Russell believes you can’t share the gospel without having a story to tell. If you don’t have one, start your journey and chase it. 24:13 – Fear of starting the journey 24:47 – Developing the Book of Mormon Challenge; making something ordinary special 27:11 – Inviting others into your story or journey; leadership applications 28:03 – The pattern interrupt helps makes something special again 30:00 – Pattern interrupting the sacrament, helping the sacrament become special 31:08 – Using the pattern interrupt to help your ward connect 32:08 – Repetition causes people to forget even important events 32:28 – What do you remember about your church experiences? How do you create events that people will remember? 35:00 – How can leaders help increase attendance at activities or re-engage? 36:07 – Idea: creating a lifeline to help people understand each other, connect more deeply 39:30 – Help people connect through vulnerability 40:46 – Book of Mormon challenge podcast 46:50 – How has your hero’s journey helped you become a better follower of Jesus Christ?